Dustin B. Benham (Texas Tech University School of Law) has published,”The State Bar of Texas Provides New Guidance to Attorneys Regarding the Proper Use of Social Media and Blogs for Advertising Purposes”, The Advocate, p. 13, 2010. Here’s the abstract:
Once upon a time, lawyers advertised their services through telephone books, billboards, and television commercials. During this bygone era (also referred to as the 1990s), the ethical rules governing lawyer advertising were relatively straightforward. At the very least, we could all basically agree on what an “advertisement” was. My, how times have changed. In the past decade, human communication has been drastically changed by the constantly evolving Internet, most recently through the near-ubiquitous adoption of social media like Facebook and Twitter as a communication tool. With internet access, a lawyer has a virtually cost-free global podium to speak from, potentially reaching millions of people with every post, tweet, or status update. Indeed, if the Internet revolutionized communication in the late 1990s, social media sites on the Internet have done it again. This reality and its impact on lawyer advertising were the focus of the State Bar of Texas Advertising Review Committee when it recently adopted revisions to its internal advertising guideline, Interpretive Comment No. 17.1 This paper analyzes these revisions and their potential impact on lawyer advertising.
You can download the article from SSRN here.