Canadian Bar Association live webconference "Social Media and Lawyers" -Sept. 30/09

The Canadian Bar Association will be hosting a live CLE webconference entitled “Social Media and Lawyers” on Wednesday, Sept. 30, 2009 at 11 a.m.-12:30 p.m. ET (Cost: CBA members: $90-Non-members: $150, Plus applicable taxes) presented by Doug Jasinski, Agency Principal Skunkworks Creative Group Inc. (Vancouver). Here are the program details:
Facebook, Twitter, blogs, and more … the impact of social media on modern marketing practices and culture is hard to ignore. Now, with the rise of social media sites targeted specifically at lawyers (Legal OnRamp, JDSupra, MH Connected, and more), lawyers need to know how to focus their efforts to leverage the power of this emerging new media.

Join us for this forward-thinking Online CLE, where our expert presenter will explore what’s out there, why social media matters for lawyers, what you should be doing from a marketing perspective, and how to develop policies to ensure your firm is LinkedIn and not left out.

Know the rules

What rules apply to lawyers who use the Internet to seek out clients?

The CBA’s Ethics and Professional Responsibility Committee has released a report interpreting the CBA’s Code of Professional Conduct in the context of the new media. Your presence in the e-world: Guidelines for Ethical Marketing Practices Using New Information Technologies covers everything from e-mail tag lines to blog etiquette to web-based lawyer referral services.

Read the guidelines

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