Today I wrote my 500th post.
In blawging terms, it’s a middling milestone, but, for what it’s worth, at least I’ve made it this far.
I don’t get paid to write. I enjoy expressing my personal opinions, taking a stand, and sharing news with my readers. I have also made a number of acquaintances and, in a few cases, friendships—both online and offline—mostly due to this blawg.
When I started this blawg back in August of 2009, I made a conscious decision to neither advertise my legal practice nor exploit my so-called personal or firm brand.
Among the posts I’ve written, this one is the most read: Good Grief! ‘Bait & Switch': Law Publishing Version. It’s neither elegant prose nor trenchant legal analysis, but it appears to have saved a lot of academics both time and money; so it served some purpose.
I have also made some enemies along the way. In this respect, I consider my blawg to be a success. No one likes to be sued for defamation, but as the saying goes: “if you don’t stand for something, then you’ll fall for anything”.
I wager that most people who visit this blawg don’t even know what type of law I practice or the name of my law firm, unless they really try hard to find out.
This means that to many within the law marketing industry, I am considered an anomaly; an antiquarian; an artifact. I, along with some others, are anathema to the lawtechnophiliacs. We are persona non grata even among those we once considered peers or colleagues. I suppose I’m flawging a dead horse.
If you want to know how to build your law practice and how to get clients through blogging, don’t follow my example. If you enjoy blawging, then write, not only what you know, but also what others may not want to read or hear.
Often it seems like love’s labour lost, but a labour of love it remains.